ABOUT US

Our Service Commitment and Story

Prime Plus Brokerage LLC is a national, full-service insurance brokerage firm headquartered in the Greater Chicagoland area, built on a foundation of proactive risk management and strategic protection planning. While we maintain the personalized approach of a boutique firm, our national reach allows us to deliver sophisticated, enterprise-level risk solutions to organizations of all sizes.

From the beginning, our mission has been clear: to help small and mid-sized businesses identify, mitigate, and transfer risk effectively—all while maintaining cost control and operational stability. We don’t simply place insurance; we act as risk advisors and Client-Partners, aligning coverage strategies with each organization’s broader financial and operational goals.

Our President and Lead Consultant, Gene Badal, brings over two decades of experience, and along with a background in Behavioral Health, allows for a unique perspective enabling a deeper understanding of both organizational risk and human capital risk—allowing us to develop comprehensive solutions that address exposures across the entire business.

At Prime Plus, our Client-Partner relationships are built on risk transparency, continuous evaluation, and long-term strategy. We prioritize:

• Identifying hidden and emerging exposures

• Designing cost-efficient risk transfer programs

• Implementing customized risk-mitigation strategies

• Continuously monitoring and adjusting plans as your business evolves

Through strategic partnerships with leading carriers, vendors, service providers, and third-party administrators, we deliver tailored solutions such as:

• Self-Funding and Level-Funding programs to control healthcare spend and volatility

• PEO structures to manage employment-related liabilities

• Fully Insured plans for stability and predictability

Our expertise extends to complex and hard-to-place risks, including Employee Benefits, General Liability, and Workers’ Compensation—where thoughtful underwriting strategy and market access are critical.

Guided by a strong ethical compass, we place risk optimization, service excellence, and client retention at the core of everything we do. We don’t just say, “Your success is our success”—we actively protect it by ensuring your business is resilient against uncertainty.

Partner with Prime Plus Brokerage and experience a smarter, more strategic approach to risk.